Conceptual illustration of a person holding a drawing of a brain.
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“Are you sure reading all those books is worth your time?” my fiancé asked me last fall. He found a weak spot. I’d been contemplating my reading habits for quite some time.

While I knew how you could remember what you read, I felt my reading was inefficient.

I read…


Eva Keiffenheim (Picture by Florentina Olareanu).

“So you want to be an author now?” my dad said when I told him I’d quit my teaching job to become a writer. He looked skeptical.

I felt empathy for his doubts. I doubted my plan as well as he did.

It was May 2020, and I had spent…


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“Reading is a basic tool in the living of a good life,” Mortimer J. Adler said. I disagree.

Books don’t magically make you live the good life. You can read a book a week without changing at all.

Reading doesn’t help you per se — it’s reading the right books…


Photo by Phyo Hein Kyaw from Pexels

Books give you access to the smartest brains on our planet. And learning from the greatest thinkers and doers is your fast track to health, wealth, and wisdom.

Yet, reading per se doesn’t elevate your life. You can read 52 books a year without changing at all.

Social climber Dale…


All you need are four columns. Source: Canva.

When I started writing, it felt painful. I didn’t know how to write introductions and struggled to express my ideas. I thought my texts sounded trite (which they did), and I knew I was not as effective as I could be.

I almost stopped writing altogether.

Fast forward, and I’ve…


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I took ownership of my learning 16 months ago.

I produced 93 podcast episodes, wrote 33 newsletters, published 250 articles, created 13 websites, and hosted 27 workshops.

In the process, I learned more than in the five years of my Bachelor's and Master's studies.

Schools and unis work towards a…


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This year I spent around $5000 on online courses.

Warren Buffet said, “the best investment you can make is an investment in yourself. The more you learn, the more you’ll earn.”

But his statement is flawed.

Not all learning investments are created equal. People who’ve excelled at their craft are…


Observe your thinking. (Source: Created by the author via Canva).

Do you ever feel like you’re not learning fast enough?

If you ever worry you’re learning slower than you should, it might be because you’re missing out on one of the most effective thinking tools.

You’re not alone here. …


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In his book ‘Stillness is Key,’ Ryan Holiday wrote:

“Wisdom is […] the ability to rise above the biases, the traps that catch lazier thinkers.”

I disagree.

Mental traps not only catch the lazy thinkers — they snag all of us. Because cognitive laziness is how our brains save energy.


An old advertisement showing a doctor recommending cigarettes.
Country Gentleman, 1946 (Source)

From the 1930s to the 1950s, doctors recommended smoking.

People who believed cigarettes were good for you weren’t stupid. They followed the tenor of their times.

Much of what we believe today will be wrong 50 years from now. Here’s the reason why and what you can do about it…

Eva Keiffenheim

Learning Enthusiast, Writer with +650K Views | Here to elevate your love for learning | Get your free learn-letter: http://bit.ly/learnletter

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