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Why I Still Use Em Dashes — Even If People Call Them ChatGPT Hyphens

How writers can stay true to their voice.

4 min readMay 5, 2025
Created by Eva Keiffenheim via ChatGPT.

It’s a rainy spring morning in Vienna. I’m curled up in a quiet café, a half-finished oat flat white by my side, and a case study blinking impatiently from my laptop screen.

The thirty minutes I gave myself to wrap up the final edit have stretched into sixty.

I keep returning to the same question: Can I keep the em dash in the headline?

Lately, people say the em dash is a dead giveaway — “Looks like ChatGPT wrote this.” It stings.

And so, in an act of avoidance disguised as productivity, I open WhatsApp.

A Message That Struck a Nerve

Right on cue, a message from Julia, a dear friend and a thoughtful reader of my newsletter, appears on my screen.

“Just one thing, because someone mentioned it to me recently 😄
Those long dashes? Total ChatGPT giveaway.
But hey, maybe that doesn’t matter anymore — since writing without AI is kind of old school, haha.”

Whatsapp from Julia to me, including a screenshot of a newsletter I wrote. Screenshot of the author.

Returning to My Own

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Eva Keiffenheim
Eva Keiffenheim

Written by Eva Keiffenheim

Learning expert with 5M+ reads. Committed to building a fairer future, one narrative at a time. Start writing for millions of readers http://bit.ly/learnletter

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