These Five Tweaks Will Help You Grow Your Newsletter
Running a newsletter is another opportunity to provide value at scale so make sure you do it right
“You have to start collecting emails today,” Sinem Günel told me in one of our first coaching sessions.
I had just published my first article, and asking my 7 readers to sign up for a non-existing newsletter seemed hilarious.
But Sinem insisted: “Now is the right time to start one. If you’re trying to make money online, your email list is one of your biggest assets.”
A year and 1K+ subscribers later, I know she was right. Platforms change. Emails don’t. Your follower’s email address is their most permanent online identity.
Whether you run a newsletter or are about to start one — the following tips will accelerate your newsletter's growth.
1) Build a High-Converting Newsletter Landing Page
Many creators rely on their e-mail provider’s pre-built landing pages. But by sticking to the default option, their newsletter looks like any other. Potential subscribers might bounce off.
Take a look at these two landing page examples. For Daily Writing Habits, Nicolas Cole used the default Substack landing page; for BrainPint, Janel built a customized landing page with Carrd.
With an existing follower base, the Substack default option will still work for you. If you, however, start from scratch, there are a few things that can help you achieve higher conversion:
- social proof such as a subscriber testimonial that highlights your newsletter’s value or relevant personal proof (e.g., Janel’s “I read 150+ articles each week”)
- actionable wording for your subscribe button (e.g., join the community, subscribe for free, unlock the secrets)
- examples of previous newsletter issues
Your landing has one goal: make your visitor sign up for your newsletter. Add anything that supports the goal. Remove…
